Immersive Intentional
Alive
Wild about your "why"
Understory is an artist-led experiential agency that transforms brand stories into unforgettable real-world experiences. We work with brands, nonprofits, developers, and agencies to create moments people feel.
We deliver immersive activations, cultural partnerships, and content strategies.
With 15+ years in immersive arts and production, we create experiences that spark wonder, foster connection, and leave lasting cultural resonance.
Our work lives at the intersection of art, community, and commerce—where people don’t just engage with your mission, they remember it.
What We Do
01
Experience Design
Where strategy meets emotion. We craft the architecture of an experience. From the flow and feel to the story and sensory moments, we ensure there's a why behind the wow.
Whether it’s a pop-up, performance or multi-day event, we design for how it will be felt, not just seen.
02
Experiential Activations
Where ideas come to life. Live, immersive brand moments that spark connection and invite participation. From art-driven installations to culturally rooted events, our activations transform spaces into stories, and audiences into active participants. Designed for real-world impact and social resonance, these moments leave lasting impressions.
03
Sponsorship Strategy
We help brands become co-creators, not just logos on a banner. Through values-aligned partnerships with artists and organizations, we turn sponsorship into meaningful presence — and cultural relevance.
04
Content
Our expereinces live across multiple channels. We craft story-driven video content that captures the soul of your experience — not just the surface. From pre-event teasers to cinematic recaps and social-first clips, we produce content that extends reach, deepens engagement, and tells the story beyond the moment.
A Few Past Projects
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